Writing for the Web: Creating Compelling Web Content Using by Lynda Felder

By Lynda Felder

With Writing for the Web, you’ll examine every thing you must comprehend to create powerful web pages utilizing phrases, images, and sound. keep on with alongside as teacher and author Lynda Felder combines easy-to-follow directions with images, lists, and tables to demonstrate the foremost recommendations at the back of writing nonlinear, interactive tales; developing succinct and transparent reproduction; and dealing compelling pictures, movement pics, and sound into your content.

Many books supply guide on easy methods to use software program courses to construct sites, podcasts, and illustrations. yet simply Writing for the Web explains whilst and why an writer may perhaps decide on a demonstration over a photo, movement images over textual content, or a slice of Beethoven’s 5th over the sound of a effervescent brook. concentrating on storytelling thoughts that paintings top for electronic media, this booklet describes the fundamental abilities and instruments in an internet author’s toolbox, together with an intensive realizing of grammar and magnificence, a severe eye for images, and an ear for simply the precise sound byte for a podcast.

This essentially written advisor offers a enjoyable and sensible method of internet writing that busy scholars and writers can be desirous to examine and discover.
* makes use of concise, straight-to-the-point sort to demonstrate innovations for writing sharp and centred net replica, coupled with compelling visuals and sound
* specializes in writing practices and instructions, with workouts and activates constructed and demonstrated through the author
* good points transparent layout, with lots of images and visible components, and a pleasant and an expert voice
  For extra suggestions, routines, and recommendations for academics, try out the book’s website at www.write4web.com.

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Additional resources for Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound

Example text

The story should be just right in terms of timing, pacing, style, length, and complexity. Plus it needs to have clarity, spark, and meaning. Deciding to Use Moving Graphics The first question you need to ask yourself is whether or not it’s a good idea to add moving graphics or animated text to your Web story. You don’t want to annoy the reader with gratuitous noise or motion, but there are definite cases in which moving pictures can get readers excited, show a message, or instruct much better than text, still images, or sound.

We are all hungry and thirsty for concrete images. Abstract art will have been good for one thing: to restore its exact virginity to figurative art. Offset images that appear to wobble from page to page. If you are showing a series of similar objects, place them consistently in the same location on the page so the image doesn’t jump from page to page. Add Words Wherever Helpful For Web pages, words are typically the glue that holds all the media together to shape the story. For images, a short, clear phrase can also help convey the message the image portrays.

You want to show the guitar in your eBay ad in a way that sends the following messages to potential bidders: ■ The guitar is worth buying. It looks good and will play well. ■ The seller is honest and credible and will ship the guitar promptly and carefully after the sale. ■ This very moment is the right time to bid on this guitar. When you’re selling an item on the Web, you want to represent that item exactly as it looks, and you want it to look good. 1 ) or two to show the entire guitar, front and back.

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