By Thomas M. Carsey
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Extra resources for Campaign Dynamics: The Race for Governor
Candidate A stresses Dimension 1 because Candidate A has a competitive advantage. This advantage is presumably why Candidate B wants to avoid making this dimension salient but is exactly why Candidate A has an incentive to make sure that voters know where both candidates are located on that dimension. To make a dimension more salient, candidates have the incentive to draw sharp contrasts between themselves and their opponents, which means that candidates can be expected to point out their opponents’ weaknesses as readily as they point out their own strengths.
Gelman and King suggest that movement in public opinion over the course of the campaign simply represents a gradual correction back to a mean produced by voters refocusing their attention on politics as election day approaches. In fact, much of the shift in attitudes Johnston et al. (1992) show in the 20 Campaign Dynamics Canadian electorate is consistent with the kind of process Gelman and King (1993) describe. Gelman and King say that such apparent conversion supposedly created by campaigns is expected.
Similarly , Candidate A’s and Candidate B’s locations in the two-dimensional issue space, a and b, are defined by the coordinates a1, a2 ) and (b1, b2 ), respectively. 2 illustrates the distance between Voter X and Candidate A in a two-dimensional space. In this example, CandidateA differs from Voter X on both dimensions. On the horizontal dimension, Dimension 1, the distance between Voter X and Candidate A is labeled f. On the vertical dimension, Dimension 2, the distance between Voter X and Candidate A is labeled g.