Campaign 2000: A Functional Analysis of Presidential by William L. Benoit

By William L. Benoit

Crusade 2000 applies the practical thought of political crusade discourse--analyzing how messages acclaim, assault, or defend--to numerous various sorts of crusade communique within the 2000 U.S. presidential fundamental and normal election. those types in

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Extra info for Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics)

Example text

Examples of Acclaims and Attacks on Each Form of Policy and Character Policy Past Deeds Acclaim He cut welfare rolls in half. . and cut juvenile crime 38% (Bush) Attack Five times [McCain] voted to use your taxes to pay for political campaigns (Bush) Future Plans Acclaim [I favor] Banning all Saturday night specials (Bradley) Artack Gore’s targeted tax cuts leave out millions of people, over half of all taxpayers (Bush) General Goals Acclaim I will balance the budget every year. I will pay down the national debt .

Of course, the reasons given to potential donors to convince them to contribute to a given candidate may not be identical to the reasons given to citizens to vote for that candidate. Nevertheless, we argue that the functions we identify are more basic than other lists of functions. Chapter 2 Method and Procedures: Analyzing Functions and Topics This chapter describes the method employed to analyze presidential campaign messages in the 2000 campaign. First, we discuss each of the three functions themselves: acclaiming,attacking,and defending.

And cut juvenile crime 38% (Bush) Attack Five times [McCain] voted to use your taxes to pay for political campaigns (Bush) Future Plans Acclaim [I favor] Banning all Saturday night specials (Bradley) Artack Gore’s targeted tax cuts leave out millions of people, over half of all taxpayers (Bush) General Goals Acclaim I will balance the budget every year. I will pay down the national debt . . And I will cut taxes for middle-class families (Gore) Attack Governor Bush is proposing to open up our-some of our most precious environmental treasures like the Arctic National Wildlife Refuge to the big oil companies to go in and start producing oil there.

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