Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo

By Bill Schmarzo

Integrate huge info into enterprise to force aggressive virtue and sustainable success

Big facts MBA brings perception and services to leveraging enormous info in enterprise so that you can harness the facility of analytics and achieve a real enterprise virtue. according to a pragmatic framework with helping method and hands-on workouts, this booklet is helping establish the place and the way colossal facts can assist rework your online business. you will how to make the most new resources of purchaser, product, and operational information, coupled with complicated analytics and information technology, to optimize key approaches, discover monetization possibilities, and create new assets of aggressive differentiation. The dialogue contains directions for operationalizing analytics, optimum organizational constitution, and utilizing analytic insights all through your organization's person event to clients and front-end staff alike. you are going to learn how to “think like a knowledge scientist” as you construct upon the choices what you are promoting is attempting to make, the hypotheses you want to try, and the predictions you must produce.

Business stakeholders not have to relinquish keep an eye on of knowledge and analytics to IT. in truth, they have to champion the organization's facts assortment and research efforts. This booklet is a primer at the enterprise method of analytics, delivering the sensible figuring out you want to convert information into opportunity.

  • Understand where and how to leverage monstrous data
  • Integrate analytics into daily operations
  • Structure your company to force analytic insights
  • Optimize methods, discover possibilities, and stand proud of the rest
  • Help company stakeholders to “think like an information scientist”
  • Understand applicable enterprise software of other analytic techniques

If you will have info to rework your online business, you want to know the way to place it to take advantage of. Big info MBA indicates you ways to enforce substantial info and analytics to make larger decisions.

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Increase hiring pipeline by 35 percent to achieve hiring goals PRESCRIPTIVE ANALYTICS C R O S S  R E F E R E N C E Chapter 8 (“Thinking Like a Data Scientist”) differentiates between descriptive analytics, predictive analytics, and prescriptive analytics. ”) questions that they need to more effectively drive the business. Yeah, this will mean lots of Post-it notes and whiteboards, my favorite tools. 13 14 Part I ■ Business Potential of Big Data Don’t Think HIPPO, Think Collaboration Unfortunately, today it is still the HIPPO—the Highest Paid Person’s Opinion— that determines most of the business decisions.

Business Metamorphosis Internal Process Optimization Data Monetization Business Optimization Business Monitoring Business Insights Figure 2-4: Optimize internal processes The internal process optimization efforts start by seeking to leverage the organization’s Business Intelligence and data warehouse assets. This includes building on the data warehouse’s data sources, data extraction and enrichment algorithms, dimensions, metrics, key performance indicators, reports, and dashboards. The maturity process then applies the four big data value drivers to cross the analytics chasm from the Business Monitoring phase into the Business Insights and ultimately the Business Optimization phases.

For leading organizations, big data provides a once-in-a-lifetime business opportunity to build key capabilities, skills, and applications that optimize key business processes, drive a more compelling customer experience, uncover new monetization opportunities, and drive competitive differentiation. Remember: buy for parity, but build for competitive differentiation. At its core, big data is about economic transformation. Big data should not be treated like just another technology science experiment.

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