Above the Fold: Understanding the Principles of Successful by Brian Miller

By Brian Miller

<span>Above the Fold is a publication in regards to the basics of powerful photo verbal exchange set within the context of website design. in contrast to different books that target the intersection of layout and expertise, Above the Fold explores the connection among the stakeholders of an internet project-- the dressmaker, the person and the buyer -- and the way this non-stop cycle impacts the choices made through winning net designers. Above the Fold isn't really technical handbook or a how-to booklet, neither is it approximately well timed developments; it's in regards to the undying basics of structure, usability and dimension that result in a winning electronic product. </span> <span></span>

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Now imagine going into a museum and trying to walk up to a Matisse, only to run into a glass wall ten feet away from the painting. To get past the wall—which is now frosted so you can’t see the painting at all—you have to write down your full name and address, and then show ID to prove that you are who you say you are. Once you’ve submitted to all this, you discover that the “painting” is only a small print— you have to go into another room full of billboards to see the original. Finally, you reach the painting.

Although many organizations produce content under the aegis of marketing or fundraising, some are in the business of content itself. Publishers qualify, of course, but so does the sprawling beast we call the entertainment industry and the many new kinds of companies that have sprung up to take advantage of the internet’s ultra-cheap distribution model. Content specialists who have a talent for financial strategy and the nerve to experiment will likely find this niche both interesting and lucrative.

It’s a ridiculous, clumsy word. Unfortunately, the circumlocutions required to get around it are awful, too, so I’m going to keep using it. ” Here’s a completely non-comprehensive list of deliverables you might use while doing content strategy: • • • • • • • • • • • • • • • • • • • • • • • • • • • Accessibility guidelines Benchmarks Channel strategy CMS requirements Communication plans Community and social strategy Community moderation policies Competitive analyses Content production workshops Content sourcing plans Content style guides Content templates Editorial calendars Example content Feature descriptions Gap analyses Metadata recommendations Project proposals Publishing workflow Qualitative content audit and findings Quantitative content audit and findings Resource review (people, tools, time) Search-engine optimization reviews Success metrics Taxonomies Traffic analysis Usability tests TO O L S A N D T E C H N I Q U E S 41 • • • • • • • User personas User research findings User research plans User scenarios Visual presentation recommendations Wireframes Workflow recommendations With one exception, I will offer overviews of documents and processes, rather than detailed instructions.

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